Folkoperan: Art Deco Opera

Folkoperan: Art Deco Opera

A more accessible opera

There’s a great deal I like about this rebrand for the Folkoperan Opera. I like it’s history, that the letters have a great story, and the little bird, I’m liking the bird.

The limited colour scheme is smart too, but I prefer it most when monochrome I think, the added fussiness doesn’t add much value.

Stockholm communications agency Lowe Brindfors has created a flexible new graphic identity for local opera house Folkoperan.

The new identity is designed to make the opera house feel more accessible and was launched to coincide with a major redesign of the building.

The identity was inspired by the Art Deco venue and typefaces of the period, and the new logo features a flexible illustration of a song bird which will be adapted to suit print and digital communications and signage.

Little Bird fella

Original Lettering

 

Old Logo

 

Read the original article on CR Blog »