What happens when you rely on gradients in a logo

What happens when you rely on gradients in a logo

When they say “lets use a gradient on our logo”, you say “HOLD ON!” and show them this:

our-clients-barclaycard

For this, my friends is the 1 colour solution for Barclaycard’s “orange peel” globe logo. I spotted it on a banner advertising the Barclaycard Arena (which, following the trend for calling venues after sponsors, is the new name for the NIA in Birmingham).

By jove! It’s terrible, especially at the top where the peel meets and takes on a stroke. Shudder.

Here is the full colour logo, which looks better, but is still a little generic for my liking.

barclaycard-logo-ck