planer branding

planer branding

Planer is  an online and offline guide to selected cultural events in Tricity, Poland. It’s designed for Cultural Institute of Gdańsk and includes a website, outdoor posters, infographics, print materials and more.

The logo is a super paired down icon representation of a notepad page accompanied by a very bold geometric sans serif. The of which feels a little enclosed and tight amongst the 6 characters of the title.

The icon could also be an abstract “P”, at a stretch.

The colour palette, pale solid pinks, greens and yellows highlighting monochrome maps and other web elements is good and the accompanying icons are as chunky as the titular icon.

Overall I really quite like it.
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Source: planer on Behance