Judicious use of black and white photography combined with blocks of red and bold strokes of a “lipstick” mark device makes for a punchy design by Anagrama for Sally Beauty.
The inside of the envelope in red is perhaps my favourite thing. The lipstick mark is maybe a little obvious, but it’s used with confidence and doesn’t look as “suicide message on a mirror” as it might.
The bold font stays away from the typical beauty trope of fine wispy fonts and looks especially good on the shrinkwrapped makeup.
Sally Beauty Supply is a brand specialising in beauty with a wide range of skin care, hair and nail products. Sally started as a single store in New Orleans, United States in 1964. Today, it represents the world’s largest professional beauty supplies retailer with premier locations. Currently, Sally Beauty owns and operates more than 4,800 stores worldwide including: United States, Canada, Puerto Rico, Colombia, Peru, Japan, Germany, England and Mexico. Sally Beauty’s re-design introduces a new approach for the brand formalising its graphic communication at a regional level. The project evolves the current identity with components based on the existing international branding parameters.
Original Source: Sally Beauty | Anagrama