New Tokyo Overseas Tourist Logo

New Tokyo Overseas Tourist Logo

I like the double Tokyo (it reminds me of the line, “so good they named it twice, and I love Japanese inks and geometric sans serifs), but the placement and size of the tag-line is odd, to say the least, and the introduction of the “stamp” utterly unnecessary and pretty much unhelpful.


It all combines together to be a practically awkward size, which is OK, not all logos have to fit in a square, and tricky to scale if they want to include that stamp and the tag-line.

Slogan: Tokyo Tokyo Old meets New

The message represented by this logo:
A design that presents “Tokyo” in two different fonts in order to intuitively impart an image of the city. The brushstroke of Tokyo and Gothic block typeface of Tokyo represent the originality of the city, where traditions dating back to the Edo period (1603-1867) coexist alongside the cutting-edge culture of today.

The tradition is expressed in black ink, while the new Tokyo is expressed in blue, like the sky spreading forward to express the innovative future. To give some playfulness, the logo also includes a traditional stamp that shows the one of Tokyo’s newest sightseeing landmarks, the Shibuya scramble crossing.

Tokyo’s New Logo and Slogan to Promote Tokyo Overseas as Prime Tourist Destination

Source: Tokyo’s New Logo and Slogan to Promote Tokyo Overseas as Prime Tourist Destination