Brief, Constructive Branding and Logo Reviews

Creating short reviews of new logos and re-brands, from big name companies and viewer submitted.

Latest Reviews

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Review Philosophy

The overall philosophy of is to provide positive and constructive feedback on logos and branding. This doesn't mean you will only hear good things in reviews or that only good logos will be reviewed. Within the two main categories of logos that get reviewed on there will alway be three key elements that should remain:

Highlight the Positive

Someone has always put work into any logo, however big or small the project. Good things will be highlighted and celebrated!

Constrictive Criticism

Design is subjective, but certain fundamentals remain. Criticism is given in good faith and constructively.

Never Sneering

It can be easy to provide reviews laden with unkindness and a sneering tone. All video reviews will avoid this.

(I have in the past been guilty of this in the text archive).

Review Policy

There are two types of video review here on, Big Brand reviews and Viewer Submitted reviews. Each has the same review philosophy but slightly different review policies:

Big Brand Reviews

Logo projects that have some kind of investment because the brand is well-known or may have an impact on the world wider than the design industry. Perhaps they represent something lots of folks are familiar with.

Viewer Submitted Reviews

When viewers submit a logo, it will go into the queue of submitted logos. Viewers should provide as much context and information about their design using the online submission form. There's no guarantee any specific logo will be reviewed or logos will be reviewed in submission order. Logos that are felt more interesting may be reviewed first.

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Kieran Harrod

Kieran is a bona fide graphics geek with two screens, lots of arty stuff in his home office and a habit of doodling everywhere. Graphics is ‘his thing’. he does colour, textures, patterns, depth. Kieran go where you don’t expect. Kieran likes different, new and bold. He strives for design excellence at all times. He is award-winning.


He cares, actually really cares. He invest himself. So much so, he limits the number of projects he takes on. He cares about your story, your passion, your plans and your brand. He care about people and places and the future and all kinds of things.

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Viewer Submissions, opening soon!