San Francisco Chamber unveils new logo and brand identity.


Follows a bit of a trend of putting lots of objects into a logo shape, but for a Chamber of Commerce, it’s a great thing. Can’t help but feel the blue “C” in the midst of the objects is simply not needed?

“The San Fran­cisco Cham­ber of Com­merce today unvei­led a new logo and brand iden­tity to bet­ter reflect San Francisco’s uni­que and inno­va­tive busi­ness com­mu­nity.”

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