This is a corking Kansas City logo, linked to some baseball heritage (which I imagine is important to Kansasians[?]), but whatever the reasoning, I love it.

After displaying the same logo for more than two decades, a fountain shaped like a heart, a new image for the city of Kansas City, Mo. was revealed on Thursday.

“It will seem very familiar to people. And I think that’s really important,” says Danny Rotert, the city’s communications director. “What we didn’t want to do is to create a new brand for the city that people would have to scratch their head and wonder what it was.

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The poster is sweet too: