Automic – Spirograph’s more than a toy!



On occasion you get an idea for a job that, in your head is simply perfect AND the client goes for it.

That’s what SomeOne’s new identity for Automic feels like to me. Automic have systems to automate stuff like ebay servers to power down when usage is low, and in a slightly tenuous link, the logo has been made by the ‘automated’ process of a Spirograph.

I don’t actually care how tenuous the link is because the result is smart as. The application of the patterns is well cared for AND they look kind of atomic, which is almost Automic.

The brown and yellow colour scheme is mature and I really like it.

The new look for business-automation company Automic uses Spirograph-style graphics.


Read the original article on Design Week – Branding »


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