There's something I find uncomfortable about the idea that a law firm isn't a tool for defence but rather a weapon of expansion. This idea that legal services, closely embedded into a business in a proactive way can help grow that business is central to this Wolff Olins identity for Nixon Peabody.

I suspect that it's more of a damning indictment on our increasingly litigious society rather than on any particular business or legal firm.

Taking the expansion theme, the "spark" logo mark and now ubiquitous accompanying initialisation (NP) of the name has ended up with something of a bold and striking image for the firm. I find the lurid green mark quite difficult to look at and the NP does align with one of the bars but seems to sit nowhere.

It is bold and I do have warm feelings towards it, if it was my law firms logo I'd be happy enough, and the accompanying video has enough gibber in it to persuade me that Nixon Peabody is on to something.

Nixon Peabody (NP) is an American law firm with offices in America, Europe and Asia that numbers several major companies across many industries among its clients. Yesterday, it unveiled a new corporate identity, created by Wolff Olins.
A research project concluded that in addition to traditional legal counsel, clients appreciated a law firm that helped them grow their businesses. The result is a brand strategy focused on NP's ability provide growth to their clients. The new logo is a "dynamic spark", symbolising "innovative ideas and actions" as well as the "collective intelligence" of a firm thinking ahead of its clients.

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http://youtu.be/yH12etGIWh8