The Box, a music TV channel have refreshed their look. It combines a box shaped “O” with some lively colourful (dare I say London 2012 esq) swirls, shapes. The idents feature the world as viewed through a handheld box, with colours and characters livening up dull spaces.
You see the logo in action most as the handheld box becomes the logo itself. It seems young and lively, suitable for a pop music channel.
Music television channel The Box is launching a new onscreen identity and suite of idents.
Read the original article on Design Week – Branding »