A lovely subtle brand for Arkhe & Botanic helbalists (or something) which stands back and lets the products do all the talking. This is no bad thing when the packaging looks like it does.
Plus there’s a nice little ampersand in there, which I’m a complete sucker for.
Finally coming up with ‘Arkhe & Botanic’. ‘Arkhe’ which is an origin word for old fashioned mixed with ‘Botanic’ which is usually used in medical or cosmetic products. Perfect for the brand so there we go freshly launched branding brief.