Canada is 150 in 2017 and the country is busy planning it’s celebrations. Part of this is a new logo to accompany the promotion of events.
The route to the end product has been covered here before and has been somewhat arduous. This latest attempt is a result of a bit of a reset by the organisers who opened up a contest to Canadian design students.
The winner has been revealed, designed by Ariana Cuvin who describes it so:
The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed Confederation in 1867 eventually growing to the 13 provinces and territories. The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. In the coloured iterations, the center four diamonds are similar in colour. From left to right, similar colours are used in a row to show the provinces and territories that joined Canada in the same year.
It’s a maple leaf naturally, I don’t think that could be avoided, this one is a multifaceted design full of colour. It’s a good deal better than the 1st set of suggestions which first appeared in 2013 and I think it’ll serve the celebrations well.
It has some overtones of the 100 year celebration design by Stuart Ash, with it’s coloured segments but a little less abstract and a little less classy in my opinion.
I prefer it over the 125 year design who’s maple leaf/abstract people is smart but doesn’t seem to glue well with the script like text.