Logomotion – Font of the Week #6



by TipoType


I try in my font of the week posts to discover and share great fonts that I think will serve well within branding projects or super typefaces that are perhaps a little unknown and I’ve used myself recently. I’ve tended to steer towards more display type fonts with oodles of character because, well you don’t want me blathering on about how much softer the humanist strokes are in FF Meta versus those of Frutiger.

So I don’t.

Logomotion then is very much in the display end of the spectrum. It comes from TipoType, who also created Mariné, a soft humanist (see what I did there) typeface that I use on my graphic design website.

It's Los, Dos, Tres and 4. Image via Helvetic Brands.
It’s Los, Dos, Tres and 4. Image via Helvetic Brands.

It reminded me instantly of my turn of the century infatuation with a series of logo design books that began with Los Logos. The cover shows a striking geometrically formed type logo. The series is into it’s 7th edition with the simply titled Los Logos 7 whose cover is a little more script and hipster like.

So Logomotion then is an unashamedly geometric display face who’s intention is to create short words that look like logos. Perfect for a shortcut to a smart looking band name or album cover. I can see it adorning club posters across UK cities too.

Would I use it? Probably not, but for quick and dirty designs, thanks to tonnes of stylistic tools and flairs (that aren’t that flair like) you can put yourself a pretty little piece of text together in no time. 

It’s also available for a few more days (till May 5th) for £9.00, at MyFonts.

To be right on trend you'll be adding a long shadow...
To be right on trend you’ll be adding a long shadow…
The letters sit together perfectly. Don't be tempted to over kern this one!
The letters sit together perfectly. Don’t be tempted to over kern this one!


LogoCurio.us is a website sharing opinion on logo design and branding.

Kieran Harrod is a freelance designer based in the United Kingdom. more…


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