As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong:
“Is Donald Trump going to be president? Is wheat poisonous? Is Iraq a country? Is France a democracy? Do I like Shakira? Am I suffering from depression? Are we at war? (…) The 9th Berlin Biennale for Contemporary Art materialises the paradoxes that make up the world in 2016: the virtual as the real, nations as brands, people as data, culture as capital, wellness as politics, happiness as GDP, and so on.”
Featuring a stylised pointed letter “B” monogram on a bold “web link blue” and accompanied by Neue Haas Grotesk (the font that was to become Helvetica), the logo sits on top of images, runs horizontally or vertically, sits alone and becomes a 3D shape.
It’s the good kind of simple that really ticks my box and does its job of branding without getting in the way of the art itself.
I might bemoan the recent overuse of such as saturated blue which can jar a touch, especially on screen however I think in this case it works most acceptably.
Meiré und Meiré works for international brands and magazines at the nexus of culture and design.
Source: Meiré und Meiré
