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New Calvin Klein logo – Type > Change Case > UPPERCASE

Kieran February 6, 2017February 6, 2017
New Calvin Klein Logo 2017

Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too.

A collaboration between Calvin Kleins new creative director, Raf Simon and graphic designer Peter Saville, and I’m sure it’ll do the job respectably. As Calvin Klein prominently pastes its logo all over its clothes and creates iconic advertising photography, updating the design should help keep the brand moving from its (for me at least) 90’s heyday.

View this post on Instagram

INTRODUCING THE NEW CALVIN KLEIN LOGO. A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house. In collaboration with the art director and graphic designer Peter Saville.

A post shared by CALVIN KLEIN (@calvinklein) on Feb 3, 2017 at 6:00am PST

The previous Calvin Klein logo
The previous Calvin Klein logo
Fashion people walking past the old logo.
Fashion people walking past the old logo.
This entry was posted in Observed and tagged black, calvin klein, CK, fashion, logo, Peter Saville, Raf Simon, type, type mark, white. Bookmark the permalink.

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