New Calvin Klein logo – Type > Change Case > UPPERCASE

Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too.

A collaboration between Calvin Kleins new creative director, Raf Simon and graphic designer Peter Saville, and I’m sure it’ll do the job respectably. As Calvin Klein prominently pastes its logo all over its clothes and creates iconic advertising photography, updating the design should help keep the brand moving from its (for me at least) 90’s heyday.

The previous Calvin Klein logo
The previous Calvin Klein logo
Fashion people walking past the old logo.
Fashion people walking past the old logo.

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Kieran Harrod is a freelance designer based in the United Kingdom. more…


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