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In Brief

Yahoo! Logo – Marissa-Brand out, geometric sans in

Kieran September 24, 2019September 24, 2019
Yahoo! Logo 2019

Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric….

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In Brief
bold, branding, geometric, logo, news, pentagram, purple, sans serif, search, yahoo

Adama | Anagrama

Kieran September 13, 2016September 13, 2016

Always a sucker for simplicity, this branding for Canadian fancy skincare company Adama by Anagrama is looking good. I really like the herb illustration, the hints of gold and the logo type is a refreshing…

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In Brief
adama, anagrama, black, canada, face, gold, logo, skincare, white

Berghs School of Communication

Kieran September 8, 2016September 8, 2016

Some tidy work by 25ah for Berghs School of Communication, featuring some lovely line illustrations, a smart looking serif font and a spoonful of yellow. Brief today, but lovely…   Berghs is one of the…

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In Brief
25ah, brief, illustration, stockholm, yellow

EU logo for online sale of medicines – European Commission

Kieran June 30, 2015

      How can you be sure that those little trapezoidal blue tablets you buy from the internet are going to lift you in the way you expect? The EU wants you to trust…

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In Brief, Linked
brand, countries, cross, drug, drugs, eu, flag, green, logo, pharmacy, viagra

Ben Carson Ditches Campaign Logo for a Better One – Bloomberg Politics

Kieran June 30, 2015

It seems that your logo matters more and more when you’re running for President of the USA. Ben Carson scales his back a notch. The brand overhaul comes nearly two months after he jumped into…

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In Brief
america, ben, brand, carson, logo, president, usa

To cries of “the logo cost how much?” show this

Kieran June 11, 2015June 11, 2015
The Iceberg of Logo Perception

These days when companies, organisations, sports teams and public bodies decide to change their branding, upon release Twitter explodes with cries of “how much”, “my mum could have done better” and “I’d do it for…

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In Brief
90%, branding, educate, explanation, fail, iceberg, infographic, logo, Twitter, underwater, unseen, wrong

UFO broadband by Sky and TalkTalk

Kieran May 20, 2015May 20, 2015

Venturethree have named and branded new fibre optic broadband service from Sky & TalkTalk “UFO” or Ultra Fibre Optic. With an initial launch in York, the service is set to become a 3rd solution for…

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In Brief, Observed
brand, fibre optic, logo, UFO, ultra fibre optic, venturethree, york

Karoline Tynes Design — 60 Logos In 60 Days

Kieran April 28, 2015April 29, 2015

Karoline Tynes gave herself 60 minutes a day to design 60 logos in 60 days. There’s some super nice ideas and great designs. The Camp design is great. How long before the whole lot is…

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In Brief
60, design, logo, minutes

In Brief – Beiersdorf, Made in Britain and Staples

Kieran January 10, 2014January 10, 2014

In Brief, pointing you towards worthwhile logo and branding articles from across the web. Beiersdorf German personal care giant, makers of Nivea have rolled out a new softened logo which eschews Helvetica and a bunch…

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In Brief
Beiersdorf, blue, brief, britain, dog biscuit, logo, Made in Britain, marque, nivea, Staples, UK

This seems crazy: American Airlines employees decide whether to keep the new AA tail

Kieran December 17, 2013December 17, 2013

Hmm, this seems crazy, if they keep the old tails, then they keep the old logo they’ve not long replaced. Now the old logo is great, but it’ll be a might confusing if it stays….

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In Brief
aa, aircraft, airline, ceo, crazy, future brand, linked, logo, plane, vote

In Brief – Charities, Penney’s & EXXON

Kieran November 20, 2013November 20, 2013

In Brief, pointing you towards worthwhile logo and branding articles from across the web. Charities Jens Lundgaard of Brandworkz with some good thoughts on charity rebranding, read the original article on Design Week – Branding…

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In Brief
charity, exxon, friday link, pennys
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