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Observed

Anti Opportunity in Antioch City

Kieran February 7, 2019February 7, 2019

In a masterstroke of self-flagellation, Antioch City (the second largest city in Contra Costa County, California, US, a suburb of California) have selected a new logo that highlights that “Opportunity Lives Here”. Only trouble from…

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City Logo Fail, Linked, Observed, Rant

Ubisoft Logo – Smack a Swirl with an Ugly Stick

Kieran June 1, 2017June 1, 2017

Well, the march of the flat design with geometric text continues as the Ubisoft logo, once a gradient happy, shiny early 2000’s swirl design, with a 2 colour replacement swirl with broken and abrupt terminals formed…

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Linked, Observed
2 colour, broken, computer games, flat, geometric, jarring, swirl, ubisoft, video games

Yahoo and Aol take Verizon’s Oath:

Kieran April 4, 2017April 4, 2017

Big in so many ways, Verizon, the US telecoms mega company who have purchased AOL and are in the process of purchasing Yahoo, are planning to roll the two companies into a new brand called…

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Linked, Observed
aol, black, colon, dotcom, internet, oath, verizon, yahoo

Aldi rebrands to appear more “contemporary”

Kieran March 16, 2017March 16, 2017 2 Comments

“The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.”   Source: Aldi rebrands to appear more “contemporary” – Design Week

Linked, Observed
aldi, blue, border orange, discount, ribbon, shopping, supermarket

New Calvin Klein logo – Type > Change Case > UPPERCASE

Kieran February 6, 2017February 6, 2017
New Calvin Klein Logo 2017

Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too. A…

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Observed
black, calvin klein, CK, fashion, logo, Peter Saville, Raf Simon, type, type mark, white

NatWest with boxes and gradients

Kieran October 4, 2016

Natwest have gone and turned their pointy arrows back a retro notch and updated their logo with a blast from the 1960’s (following CO-OP‘s lead). It’s all very accomplished, though the gradient’s not quite as exciting…

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Observed
bank, bankrupt, cubes, natwest, purple, rbs, red, retro

Just Eat Rebrand

Kieran September 15, 2016September 15, 2016

Hot on the heels of Deliveroo, takeaway app Just Eat have launched a rebrand of their own. Just Eat are an intermediary between the customer and the takeaway, via the web or a mobile app…

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Observed
colour, just eat, logo, rainbow, red, restaurant, sans serif, sunburst, takeaway, venturethree

It’s a good Dell

Kieran September 12, 2016September 12, 2016

Dell, the people who make computers have to me, always be Dell, the people who do computers. I had a pretty awful Dell Vostro laptop once at a place I worked, it was weighty and…

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Observed
blue, brand union, computer, dell, laptop, pc

Deliciously Ella Branding

Kieran September 7, 2016September 15, 2016

Food bloggers are getting lots of attention, people don’t cook recipes from books but search online for them, often from their favorite famous celebs or blogs. Bloggers coining phrases like ‘clean eating’ seem to get…

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Observed
blog, clean eating, ella, food, nuts, ragged edge, sparkle script

Saint Octave – Cheese and Charcuterie

Kieran September 5, 2016September 5, 2016

“Saint Octave is a cheese and charcuterie delicatessen in Brussels. Octave, the owner, is a lover of cheese and decided to open up his own shop so he could bring good food to the every…

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Observed
belgium, brie, brussels, cheese, circle, gold, ham, mare de lallave, marta ribas, serif, shop, store

Billboard Hot 100 Music Festival

Kieran September 1, 2016September 1, 2016

So hot, it’s cool! I can sometimes be guilty of featuring brands with a certain style that checks some of my boxes, especially when there’s nothing “big” on my radar from some huge multinational. So…

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Observed
billboard three, bright, bulging, characters, dripping, hot 100, illustration

European Southern Observatory Identity

Kieran August 31, 2016August 31, 2016

Finding an appropriate solution which is concentrated on the unique aspects of the entity your branding is usually the holy grail of identity design. The branding for a bank should ideally assure it’s customers that…

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Observed
black, Chile, dark, ESO, European Southern Observatory, Franklin Gothic, grey, Malwin Béla Hürkey, UV

The Marmalade Pantry Branding

Kieran August 30, 2016August 30, 2016

A tasty bit of branding for a Tuesday post Bank Holiday. The Marmalade Pantry is a small chain of 3 outlets in Singapore. Alongside the opening of a new bistro in the Oasia Hostel, Bravo has…

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Observed
bistro, bravo, brown, camila, didot, green, marmalade, olive, pink, restaurant, singapore

CAPE Neurodiversity Branding

Kieran August 26, 2016August 26, 2016

An interesting identity with a unique goal by magneticNorth, who have been working with the BBC to develop the identity for a new project named CAPE (Creative a Positive Environment) which is a new diversity…

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Linked, Observed
ADHD, autism, bbc, dyslexia, dyspraxia, flat, gradient, logo, magnetic north, manchester, neurological

Daisy Grace Holographic Branding

Kieran August 25, 2016August 25, 2016

I enjoy super stripped back designs like this one for Swedish fashion brand Daisy Grace by Twenty Five Art House. It has some similarities to the Sally Beauty branding, both featuring strong serif typefaces front and centre….

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Linked, Observed
25ah, daisy grace, fashion, holographic, ll brown, logo, sweden, typography

University of Suffolk Logo and Branding

Kieran August 24, 2016August 24, 2016
University of Suffolk Logo Update

The University of Suffolk is an educational institution located in the English county of Suffolk which was, prior to August 2016, formerly known as University Campus Suffolk(UCS). UCS was granted Taught Degree Awarding Powers by the Quality Assurance Agency for Higher Education in November…

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Linked, Observed
black, ipswich, logo, suffolk, university, white, yellow

1930’s Branding at Tredegar House

Kieran August 22, 2016August 22, 2016

Some excellent vintage branding on show at a visit to the excellent Tredegar House near Newport, Wales. We’re fully paid up National Trust members. For those outside of the UK, the National Trust is a middle-class…

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Observed
1930, 1930's, betty butter, branding, house, knife, national trust, newport, schweppes, telephone, tredegar, wales

Sally Beauty

Kieran August 11, 2016August 11, 2016

Judicious use of black and white photography combined with blocks of red and bold strokes of a “lipstick” mark device makes for a punchy design by Anagrama for Sally Beauty. The inside of the envelope in red…

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Observed
beauty, black and white, bold, lipstick, makeup, photography, red, sally beauty

Beef over Burger Brand

Kieran August 9, 2016August 9, 2016

What could be better than a Tasty Burger? How about a “Tasty Made” burger from a new restaurant chain owned by American firm Chipotle? Looking to get a processed cheese slice of the luxury burger…

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Observed
beef, cheese, chipotle, red, tasty burger, tasty made, white

ADI Awards – Geometry and Typographic Car Crashes

Kieran August 8, 2016August 8, 2016

Here’s a bright and bold identity for the biannual product design focussed ADI Awards. With 3 categories, product design, student work and a more abstract cultural work the awards have been given since 1961 and…

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Observed
adi, awards, brand, culture, font, futura, logo, medal, spain, TwoPoints, years

Caffè Pagani

Kieran August 3, 2016August 3, 2016

This is a really rather lush identity from Russian firm Eskimo. All chocolaty and earthy and woody. The logo is well executed despite its simplicity. The real ‘oooh’ comes from the depth and richness provided…

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Observed
brown, chocolate, coffee, eskimo, pagani, rich, russia, wood

9th Berlin Biennale

Kieran August 1, 2016August 1, 2016

As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat…

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Observed
art, berlin, blue, branding, germany, helvetica, logo, neue haas grotesk

Letterheads fit for a King

Kieran July 28, 2016

When you’re a King (one assumes) you don’t simply print your letterheads from your office inkjet. When accepting invitations to visit from other global monarchs such as our very own Queen (aka Elizabeth the Second,…

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Observed
africa, bird, business card, engirt, Ghana, green, king, peach, queen, shield, stationary, symbol

Tesis branding and packaging

Kieran July 27, 2016 1 Comment

Some excellent branding for Mexican tea brand tesis by Anagrama. The logo elements themselves are understated, with a lowercase name above the “tea culture” tagline. I think they’re set in Caslon Semi Bold and Regular respectively. There’s…

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Observed
anagrama, culture, gold, japans, mexico, mint green, red, tea, tesis

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