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Reviewed

A more in depth look at a logo or brand

Selling Drugs in Canada – Ontario Cannabis Store Logo

Kieran April 4, 2018April 4, 2018

    Canada has legalised the sale of Cannabis for recreational use, here’s how the state of Ontario in Canada will be selling the drug…

Reviewed, Video

Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]

Kieran March 21, 2018March 21, 2018
UK Parliament Logo

I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!

Reviewed, Video
brand, branding, Houses of Parliament, logo, mint, Parliament, portcullis, purple, review, UK, United Kingdom, video

Deliveroo Visual Identity – Up Yours

Kieran September 6, 2016September 6, 2016

There’s plenty to say about food delivery service Deliveroo’s new logo, but first I need to get my gittishness out of the way. I say that because it’s easy to sit at my desk and…

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Reviewed
bike, cycle, deliveroo, designstudio, fast food, geometric, gig, san serif, takeaway, teal

European Championships Branding

Kieran August 23, 2016December 21, 2017

Hot on the heels of the Olympic Games is the release of the branding for the 2018 European Championships by Design Werk (originally seen at the launch in February, but published live on the DesignWerk site…

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Reviewed
aquatics, athletics, cycling, european, golf, gymnastics, sports, swimming, triathlon

Royal Sutton Coldfield Logo Design

Kieran August 10, 2016August 10, 2016

Regular readers (both of them) will know by now I’m a sucker for a story about small provincial town logos. On one hand, I think it’s great that local councillors put value in design, on the…

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Reviewed
birmingham, content, councillor, logo, mayor, Rose, stag, sutton coldfield, tree

MasterCard

Kieran July 15, 2016July 15, 2016

If you were in a magical design bubble where no company had any branding, and you started a new business, when it came to your own branding, you’d surely stumble upon a venn like overlapping…

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Reviewed
credit card, ff mark, FontFont, geometric, logo, logomark, mastercard, masterpass, neville brody, orange, pentagram, red, yellow

Marston’s Inns Lights Up

Kieran November 12, 2015November 12, 2015 1 Comment

Marston’s is a British public house operator and brewer. It operates over 2,000 pubs in the UK, and is the world’s largest brewer of cask ale. 90 per cent of profits come from the pubs division. (Wikipedia) When we went…

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Reviewed
beer, black, blue, gold, inn, inns, light, marstons, pedigree, pub, sign

Loughborough University updates it’s logo. Again.

Kieran September 15, 2015September 15, 2015

There seems to be a tension in the university branding world, between the wish to look cool and desirable to new students, luring them in with the promise of a great experience whilst studying and the need…

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Reviewed
cross, din, logo, loughborough, off, purple, uni, university, white

Simply Google

Kieran September 2, 2015September 2, 2015

It’s on every design blog and tech site so I won’t bore you with a rash of personal opinion, but not to mention it on a logo blog seems daft. Google, the multi billion uber…

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Reviewed
blue, dots, flat, g, Google, green, red, search, simple, tech, yellow

All Smiles for new Logitech Logo

Kieran July 9, 2015July 9, 2015

Swiss electronics firm Logitech switches out it’s confused eye with a teal splurge thing for a clean word mark with a smile. Wired discusses Logitechs CEO Bracken Darrell move from design focussed Braun to engineering focused…

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Reviewed
brand, bright, font, logitech, mouse, smile, swiss, tech, wordmark

Waving the Flag for Death to the Stock Photo

Kieran July 1, 2015July 1, 2015 1 Comment

Death to the Stock Photo (DttSP) share their branding process with a smartly shot video. They charged Brandon Rike with an ambitious task of creating their new logo in a day, a design that would…

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Reviewed
black, brand, brandon, death to stock, likes, logo, monospace, moonlike, one day, photo, photography, white

Mello Juice logo and packaging redesign

Kieran May 7, 2015May 7, 2015

Of late the UK juice drink market seems dominated by the likes of Innocent with their fruity smoothies and conversational style marketing. We’ve all been excited by getting on of our five-a-day’s from a small…

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Reviewed
cantaloup, drink, illustration, juice, juicy, mello, melon, refreshing, sans serif, slice, waitrose, watremelon, ziggerut

Microsoft Edge updates the Internet Explorer “e”

Kieran May 5, 2015May 5, 2015

Microsofts Internet Explorer (IE) has been cursing web designers and programmers across the globe since 1994. It’s baggage and incompatibility has stacked up endlessly with each iteration. Younger, faster, fresher browsers have taken user share from IE…

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Reviewed

Hats off for Pizza Huts New Logo

Kieran November 12, 2014November 12, 2014 1 Comment

I remember my first Pizza Hut pizza well. I don’t recall if it was my first ever pizza, we weren’t a family who ate pizza, indeed despite essentially being cheese and tomato on bread, my dad still…

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Reviewed
box, brand, hat, hut, italian, logo, pizza, pizza hut, red, roof

P… P… Pickup a Penguin – Penguin Random House

Kieran June 4, 2014June 4, 2014

When two of the worlds largest book publishers merged together in the summer of 2013, I don’t imagine I was the only one who was a tiny it worried at the potential loss of one…

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Linked, Reviewed

British Gas Logo

Kieran May 23, 2014July 6, 2016

This popped up on Creative Review. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency. I…

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Rant, Reviewed
blue, british, flame, gas, green, lipstick, lorraine, rebrand

PayPal – Drop Shadow for Transparencies

Kieran May 1, 2014May 1, 2014

Paypal, the mega online payment people have gone got’hemselves a new logo. Bleary eyed this morning I noticed the PayPal app keen to push it’s latest update to my phone, it’s one of those apps…

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Observed, Reviewed

Owl plus Books equals Library

Kieran January 22, 2014January 22, 2014

When Amherst’s Public Libraries decided to get a new logo, the put together a design competition on LogoArena, a spec work competition site that allows folks from across the globe to submit logos to the client…

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Reviewed

Iowa Department of Transport Logo can’t see the road for the asphalt

Kieran January 8, 2014August 8, 2016

When you’re short $215 million a year for road infrastructure repairs asking the public to swallow a rebranding exercise that you cost at $100,000 is a tricky task. But that didn’t deter the Iowa Department…

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Rant, Reviewed
asphalt, DOT, grey, Iowa, logo, red, road, swoosh, Transport, uninspired, usa

University Challenged – UBC’s Student Society Sunny AMS Logo

Kieran January 2, 2014January 2, 2014

The Alma Mater Society (AMS) of the University of British Columbia Vancouver (an AMS to my fellow non Americas readers is a Students Union (SU)) as part of a larger redevelopment have announced a new…

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Reviewed
ams, bland, blue, cram, gold, modern, shield, students, su, sun, union, university

The Derbyshire Council Logo Tour

Kieran December 5, 2013October 12, 2016

After bemoaning the quality of the new Amber Valley Logo yesterday, I took a look at neighbouring council logo’s, to see what they are offering. So here is my tour of Derbyshire via the medium of council…

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Rant, Reviewed
amber valley, bolsover, chesterfield, City, council, derby, derbyshire, derbyshire dales, erewash, high peak, logo, review, south east derbyshire, tour

The Everton Football Badge Debacle

Kieran October 9, 2013May 5, 2016
2013/14 Everton Crest

If you’ve had the opportunity to keep an eye on the evolution of the Everton Football Club crest over the last couple of months, you’ll know it’s been a rough ride for the team who put the…

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Rant, Reviewed
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