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blue

City of Springfield Unveils New Brand, Logo – City of Springfield

Kieran January 22, 2020January 22, 2020
Springfield Ohio Logo

The City of Springfield has unveiled a new brand and logo, city officials announced today. The logo features blue and white tones with a tagline “FORWARD TOGETHER,” a brand that reflects the community’s commitment to…

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Linked
blue, City, geographical, text

New Tokyo Overseas Tourist Logo

Kieran May 9, 2017May 9, 2017

I like the double Tokyo (it reminds me of the line, “so good they named it twice, and I love Japanese inks and geometric sans serifs), but the placement and size of the tag-line is…

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Linked
black, blue, geometric, ink, japan, logo, new, old, sans, stamp, tokyo, tourist

Aldi rebrands to appear more “contemporary”

Kieran March 16, 2017March 16, 2017 2 Comments

“The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.”   Source: Aldi rebrands to appear more “contemporary” – Design Week

Linked, Observed
aldi, blue, border orange, discount, ribbon, shopping, supermarket

It’s a good Dell

Kieran September 12, 2016September 12, 2016

Dell, the people who make computers have to me, always be Dell, the people who do computers. I had a pretty awful Dell Vostro laptop once at a place I worked, it was weighty and…

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Observed
blue, brand union, computer, dell, laptop, pc

9th Berlin Biennale

Kieran August 1, 2016August 1, 2016

As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat…

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Observed
art, berlin, blue, branding, germany, helvetica, logo, neue haas grotesk

Larmer Tree Festival

Kieran July 18, 2016July 18, 2016

Wonderful Illustration led brand for the fabulous sounding Larmer Tree Festival. Bristol based Fiasco Design have for me nailed the colour palette, the multiple green/blue shades offer a richness and quality that are accentuated by…

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Observed
blue, bristol, festival, fiasco design, gill chantery, illustration, peacock, thirsty script, tree, wisdom script

Legs For Days by Futura

Kieran July 10, 2016July 10, 2016

A quirky name for this Mexican clothing boutique, the design is sophisticated enough to appeal to ladies with regular legs too. The colour palette is sensational. Interestingly the name appears in 3 formats, a solid…

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Observed
blue, clothing, futura, mexico, pink, pumps, sans serif, serif

Bistroteket Stencil Logo-type

Kieran July 8, 2016
Bistroteket Logo

Great stencil friendly typographical solution for Bistroteket, created the people of 25AH. Good enough to be used liberally on the premises and then used with care on the supporting materials. Colour palette is fab and the photography is spot on too….

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Observed
bistro, bistroteket, blue, brown, font, food, logo, logotype, stencil, white

New Logo for UK Charity Commission

Kieran July 6, 2016July 6, 2016
Charity Commission Logo

The UK’s Charity Commission “registers and regulates charities in England and Wales, to ensure that the public can support charities with confidence.” British charities have had a bit of a hammering recently with trust being…

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Observed
black, blue, charity, crown, England, government, sans serif, text, UK, wales

Marston’s Inns Lights Up

Kieran November 12, 2015November 12, 2015 1 Comment

Marston’s is a British public house operator and brewer. It operates over 2,000 pubs in the UK, and is the world’s largest brewer of cask ale. 90 per cent of profits come from the pubs division. (Wikipedia) When we went…

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Reviewed
beer, black, blue, gold, inn, inns, light, marstons, pedigree, pub, sign

Simply Google

Kieran September 2, 2015September 2, 2015

It’s on every design blog and tech site so I won’t bore you with a rash of personal opinion, but not to mention it on a logo blog seems daft. Google, the multi billion uber…

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Reviewed
blue, dots, flat, g, Google, green, red, search, simple, tech, yellow

3 ways to say Derry City and Strabane Council

Kieran July 21, 2015July 21, 2015

Derry City and Strabane District Council is a local authority in Northern Ireland that was established on 1 April 2015. It replaced Derry City Counciland Strabane District Council and covers most of the northwest of Northern Ireland. The first elections to…

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City Logo Fail, Observed
blue, D, derry, fail, logo, londonderry, northern ireland, river, s, strabane

Do you like Facebook’s new Face?

Kieran July 1, 2015July 1, 2015

Launched with no fanfare, Facebook have updated their logo with a little help from Eric Olson of Process Type Foundry. The iconic “f” remains the same, it’s going nowhere soon, but the full name type…

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Observed
blue, brand, branding, facebook, klavika, letter, logo, text, white, word

City of Stonnington from Casino to 90s Roundel

Kieran June 30, 2015June 30, 2015

The City of Stonnington is a local government area located within the metropolitan area of Melbourne, Australia. (Wikipedia) Stonnington has updated its logo, initially designed in 1994 when it was formed. They’ve kept the central elements, as brush like S and…

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City Logo Fail
blue, brand, casino, chip, fail, gold, government, identity, logo, municipality, s, stonnington

Everett Logo Contest – The Winner!

Kieran December 8, 2014August 4, 2016 2 Comments

UPDATE 10/12/2014: It seems that the winning design might be a little to close to another existing logo. It looks like two designers coming to similar solutions rather than a copy to me, so that’s…

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City Logo Fail
blue, dull, everett, logo, sean, tent, winner

What happens when you rely on gradients in a logo

Kieran October 31, 2014October 31, 2014

When they say “lets use a gradient on our logo”, you say “HOLD ON!” and show them this: For this, my friends is the 1 colour solution for Barclaycard’s “orange peel” globe logo. I spotted it on…

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Rant
barclaycard, blue, generic, globe, gradient, grumble, orange, peel, rant

British Gas Logo

Kieran May 23, 2014July 6, 2016

This popped up on Creative Review. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency. I…

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Rant, Reviewed
blue, british, flame, gas, green, lipstick, lorraine, rebrand

Pendle doesn’t Lovehoney

Kieran February 26, 2014February 26, 2014

North-western British local council Pendle were fortunate to have councillor James Starkie in their fold. Starkie it seems has an eye for logo design and put together a heart based new design for the council….

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City Logo Fail, Linked
blue, burnley, circle, green, logo, lovehoney, pendle, sex

Back to the Future – Carl Hansen & Søn

Kieran January 31, 2014January 31, 2014
The new / old CHS logo

A fantastic move by Danish design brand Carl Hansen & Søn who’ve chosen to reintroduce a logo originally created by designer Hans J. Wegner for the 100th anniversary of his birth. They dropped it in the 80’s…

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Observed
blue, Carl Hansen & Søn, danish, denmark, design, furniture, logo, monogram, red

In Brief – Beiersdorf, Made in Britain and Staples

Kieran January 10, 2014January 10, 2014

In Brief, pointing you towards worthwhile logo and branding articles from across the web. Beiersdorf German personal care giant, makers of Nivea have rolled out a new softened logo which eschews Helvetica and a bunch…

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In Brief
Beiersdorf, blue, brief, britain, dog biscuit, logo, Made in Britain, marque, nivea, Staples, UK

Airbus Group – 200BC Rome called, they want their chisels back

Kieran January 9, 2014January 9, 2014

Airbus, the European (but really global) aircraft maker is putting out some pretty big planes these days, in the form of the Airbus 380, with its large capacity, fuel efficient and abnormally quiet design (plus…

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Linked, Observed
aerospace, airbus, astrium, blue, cassidian, chisel, eads, eurocopter, Europe, icon, rebrand, swoosh

University Challenged – UBC’s Student Society Sunny AMS Logo

Kieran January 2, 2014January 2, 2014

The Alma Mater Society (AMS) of the University of British Columbia Vancouver (an AMS to my fellow non Americas readers is a Students Union (SU)) as part of a larger redevelopment have announced a new…

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Reviewed
ams, bland, blue, cram, gold, modern, shield, students, su, sun, union, university

Nil Points – is this the worst logo of 2013? Eurovision 2014 includes hashtag #JoinUs!

Kieran December 19, 2013December 19, 2013

A late entry to worst logo of 2013 I feel. I suppose an awful singing contest deserves an awful logo. Whatever the excuses (“diversity and difference”) whacking a hastag on a chavtastic diamond doesn’t cut…

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Linked
bad, blue, camp, copenhagen, denmark, diamond, eurovision, song

We were almost “smmsaging” not tweeting

Kieran November 12, 2013November 12, 2013

Nick Bilton, writer of Hatching Twitter blogs about early iterations of Twitter logos names including “Twitch,” “Friendstalker” (ugh) and “Smssy.” Founder Biz Stone threw a bunch into the pile but it was co-founder Noah Glass who pushed…

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Linked
biz stone, blob, blue, green, logo, nick bilton, noah glass, smssy, tweet, Twitter, twttr

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