The art nouveau curves of the numerals on Number 46 by Khrissie Farrands direct the curve of the text above creating a satisfying and simple mark befitting a fashion brand. Source: Branding + Packaging for Number46
Tag: brand
eHUB – Branding
This work by Ben van den Bosch is doing a lot with 2 tone images in green and navy, something just clicks with using a very simple “hu” letter combo that I guess we’ve all tried in the past, but works well thanks to the context of connect-ability and flexible electric cables. I wonder if the […]
Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]
I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!
Bellaire Logo’s a no-go…
The always tricky “city identity’ dragon raises it’s head in Bellaire Texas, who adopted most of a rebrand, drafted by Design by Principle, but not the logo, leaving them with the old, weird, illustrative city seal featuring a family of alien like figures. Source: Bellaire adopts typography, throws out proposed logo – San Antonio […]
ADI Awards – Geometry and Typographic Car Crashes
Here’s a bright and bold identity for the biannual product design focussed ADI Awards. With 3 categories, product design, student work and a more abstract cultural work the awards have been given since 1961 and are describes as “an important channel for promotion and a valuable platform for public recognition for designers and companies in […]
Southwark Council’s £7,000 logo redraw
I regularly argue that councils and municipals need to invest in branding. I wrote an article explaining a few reasons “Why that new municipal council logo isn’t a waste of taxpayer money” and I stand by the points I make in that article. I also understand why it’s such a hard sell, especially in austerity times. Councils do […]
OZO Coffee
More great coffee branding and packaging for OZO Coffee by Good Apples, loosely based on Mayan hieroglyphics, the label artwork can be translated using a glyph key. The key provides more I think to the label designer, as a framework, than it does for the purchaser, but that’s Ok as the result is a pleasing […]
Did the Symantec Logo Cost 1.28 Billion?
No. The Symantec logo didn’t cost $1,280,000,000. If you hover around branding design circles for any length of time, you’ll almost certainly encounter articles titled things such as “Worlds most expensive logos” or “You’ll never guess how much these companies logos cost!”. Sitting at one end is usually Coca-Cola, that technically cost £0 when it was hand […]
All Smiles for new Logitech Logo
Swiss electronics firm Logitech switches out it’s confused eye with a teal splurge thing for a clean word mark with a smile. Wired discusses Logitechs CEO Bracken Darrell move from design focussed Braun to engineering focused Logitech in 2012 and how this began Logitechs move from making great PC mice (selling it’s BILLIONTH in 2008) to […]
Waving the Flag for Death to the Stock Photo
Death to the Stock Photo (DttSP) share their branding process with a smartly shot video. They charged Brandon Rike with an ambitious task of creating their new logo in a day, a design that would encompasses their goal of “…helping creatives live their passion, and do more great work”. He managed it of course with a […]
Do you like Facebook’s new Face?
Launched with no fanfare, Facebook have updated their logo with a little help from Eric Olson of Process Type Foundry. The iconic “f” remains the same, it’s going nowhere soon, but the full name type mark has been updated in full. Gone is the double story “a” and it’s ligature esq synergy with at crossbar […]
EU logo for online sale of medicines – European Commission
How can you be sure that those little trapezoidal blue tablets you buy from the internet are going to lift you in the way you expect? The EU wants you to trust websites that display a new green logo, accompanied by a national flag and text, to ensure you’re buying genuine drugs. […]
Ben Carson Ditches Campaign Logo for a Better One – Bloomberg Politics
It seems that your logo matters more and more when you’re running for President of the USA. Ben Carson scales his back a notch. The brand overhaul comes nearly two months after he jumped into the race. Source: Ben Carson Ditches Campaign Logo for a Better One – Bloomberg Politics
City of Stonnington from Casino to 90s Roundel
The City of Stonnington is a local government area located within the metropolitan area of Melbourne, Australia. (Wikipedia) Stonnington has updated its logo, initially designed in 1994 when it was formed. They’ve kept the central elements, as brush like S and a circle, but reframed it with a blue and gold design and replacing the serif typeface on “City of” with a […]
UFO broadband by Sky and TalkTalk
Venturethree have named and branded new fibre optic broadband service from Sky & TalkTalk “UFO” or Ultra Fibre Optic. With an initial launch in York, the service is set to become a 3rd solution for fibre broadband in the UK (the others being Virgin and BT). The brand then takes the nice idea of the service […]
Branded Logo LED Tail Lights by Krone
I blooming love this, I followed a truck the other evening and it’s tail light piqued my interest, I thought “The layout of those led’s look a bit like a crown”. As I overtook I saw the trailer was manufactured by Krone, which even with my language skills I know is German for Crown, and whose logo […]
The Warwick University Logo and Loughborough University Logo Updates
UPDATE 28/04/2015 – The Loughborough Echo reports a University spokesperson saying that after “The strength of feeling around the change” the new logo they are “proposing that the roll-out of the new identity is paused at this point to allow us to take stock and to listen to concerns”. Update #2 15/09/2015 – Loughborough University have […]
7 Reasons to be Wary of Micro-sourced Logo Design
This post sprouts from a conversation on a design forum, one of those where I spent far too long replying to the opinion of the original poster. I thought therefore that it was worth turning that effort into a useful article! It’s one of those articles that might sound a little snarky, I considered not publishing […]
The Hewlett Packard Enterprise Logo – an underwhelming rectangle
Computing mega-beheomoth Hewlett Packard (HP) is slicing itself in two, separating the computer and printer operations from the server and business side. On April 15th, Meg Whitman, HP’s President & CEO introduced the new look for the business arm, now called Hewlett Packard Enterprise, in a blog post somewhat reminiscent of Marissa Mayer’s sycophantic pronouncement […]
Why that new municipal council logo isn’t a waste of taxpayer money
WHY DO COUNCILS NEED GOOD LOGOS? A disproportionate amount of my attention on this blog goes towards municipal logo design. That is local authorities, councils, mayoral offices and other government funded setups who run logo projects. Many of the projects I cover have experienced some difficulty during their inception, from finalised designs that end up […]
Hats off for Pizza Huts New Logo
I remember my first Pizza Hut pizza well. I don’t recall if it was my first ever pizza, we weren’t a family who ate pizza, indeed despite essentially being cheese and tomato on bread, my dad still will not eat one (he once said, in these very words, “I eat to survive not for enjoyment”, but in […]
Everett Logo Contest: 849 ways to design a logo
UPDATE Part 3: Everett Logo Winner Announced! Part 2: Everett Logo Contest 2 – The Semi Finals! View all 849 entries in this 50mb original Everett logo entry survey screen grab. I like to keep an eye on town and city logo rebrands across the web, especially the chores of municipalities trying to balance the cost of […]
City Logo Fail #2 – Menlo Park Spends $25k to keep its old logo
UPDATED: Menlo Park is a well off town in the east of California, it was ranked in the top 15 US cities in CNN’s “Best Places for the Rich and Single” to live (Thanks Wikipedia). It’s a good job there’s so much wealth I guess because when the council decided to investigate options to replace it’s […]
Paris Region – An Eiffel’y Colourful Star
As we’re on a roll with “destination” logos, lets look at this new logo for Île-de-France, the extended Paris area (as in Greater London is London and surrounding regions I suppose) by Bridge Communication (according to the press release). Using 8 sticks, which are being called the “capital radiation”, overlapping to create a star is […]