I really enjoy how this mark by Louise O’Kane for Women Making Art leans into the current trend for 70’s typography with a modernist geometric flavour. The extreme thick thin strokes of the letters are distilled to make 6 sharp shapes, staked together. I don’t mind that they are abstracted beyond complete recognition, they look great. […]
Tag: branding
Café Lacté Branding
Café Lacté Branding by Recreatives Agency uses Neue Haas Grotesk which will always get love on this blog and I don’t care what anyone else says. It’s also got a lively deconstructed logo, so lo-fi colours and a proper old school milk carton. Win Win! Brand Identity, Menu, Business Card, Packaging, Illustrations Source: Café Lacté on Behance
Yahoo! Logo – Marissa-Brand out, geometric sans in
Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric. Ir’s differently underwhelming, though the “y!” element yes have character and some panache. A switch to all lowercase from all […]
Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]
I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!
1930’s Branding at Tredegar House
Some excellent vintage branding on show at a visit to the excellent Tredegar House near Newport, Wales. We’re fully paid up National Trust members. For those outside of the UK, the National Trust is a middle-class club targetted at families and the elderly, which allows you to visit old properties (usually given up by their owners […]
9th Berlin Biennale
As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat poisonous? Is Iraq a country? Is France a democracy? Do I like Shakira? Am I suffering from depression? Are we […]
Tokyo Olympic 2020 Logos decided
The Tokyo Olympic 2020 logo has finally been decided after a protracted process that involved firstly a rejected design due to claims of plagiarism and then an open public competition that received 14,999 entries. A selection committee whittled down the entries to a final 4 before choosing a winner, a modernist design that echoes early […]
Do you like Facebook’s new Face?
Launched with no fanfare, Facebook have updated their logo with a little help from Eric Olson of Process Type Foundry. The iconic “f” remains the same, it’s going nowhere soon, but the full name type mark has been updated in full. Gone is the double story “a” and it’s ligature esq synergy with at crossbar […]
To cries of “the logo cost how much?” show this
These days when companies, organisations, sports teams and public bodies decide to change their branding, upon release Twitter explodes with cries of “how much”, “my mum could have done better” and “I’d do it for £20 on my hooky copy of photoshop”. Designers rise up from their coffee and computers in defence of the cost […]
City Logo Fail #2 – Menlo Park Spends $25k to keep its old logo
UPDATED: Menlo Park is a well off town in the east of California, it was ranked in the top 15 US cities in CNN’s “Best Places for the Rich and Single” to live (Thanks Wikipedia). It’s a good job there’s so much wealth I guess because when the council decided to investigate options to replace it’s […]
Lots of space for Lovespace
This ones just a lovely little solution for Lovespace, a London based box collection and storage company. Picking up on two things not particular to London but acute to the capital; small houses and too much stuff. I don’t imagine even the most inventive storage company can solve the metropolis’s housing issues and the real […]
Christ Church Derby Letterpress 2013
New Logo design for a Derby City based Church.via Flickr http://flic.kr/p/eoeyyQ