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branding

Yahoo! Logo – Marissa-Brand out, geometric sans in

Kieran September 24, 2019September 24, 2019
Yahoo! Logo 2019

Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric….

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In Brief
bold, branding, geometric, logo, news, pentagram, purple, sans serif, search, yahoo

Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]

Kieran March 21, 2018March 21, 2018
UK Parliament Logo

I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!

Reviewed, Video
brand, branding, Houses of Parliament, logo, mint, Parliament, portcullis, purple, review, UK, United Kingdom, video

1930’s Branding at Tredegar House

Kieran August 22, 2016August 22, 2016

Some excellent vintage branding on show at a visit to the excellent Tredegar House near Newport, Wales. We’re fully paid up National Trust members. For those outside of the UK, the National Trust is a middle-class…

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Observed
1930, 1930's, betty butter, branding, house, knife, national trust, newport, schweppes, telephone, tredegar, wales

9th Berlin Biennale

Kieran August 1, 2016August 1, 2016

As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat…

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Observed
art, berlin, blue, branding, germany, helvetica, logo, neue haas grotesk

Tokyo Olympic 2020 Logos decided

Kieran April 25, 2016April 25, 2016

The Tokyo Olympic 2020 logo has finally been decided after a protracted process that involved firstly a rejected design due to claims of plagiarism and then an open public competition that received 14,999 entries. A…

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Observed
branding, comptition, japan, logo, modern, modernist, olympic, plagiarism, spec, tokyo

Do you like Facebook’s new Face?

Kieran July 1, 2015July 1, 2015

Launched with no fanfare, Facebook have updated their logo with a little help from Eric Olson of Process Type Foundry. The iconic “f” remains the same, it’s going nowhere soon, but the full name type…

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Observed
blue, brand, branding, facebook, klavika, letter, logo, text, white, word

To cries of “the logo cost how much?” show this

Kieran June 11, 2015June 11, 2015
The Iceberg of Logo Perception

These days when companies, organisations, sports teams and public bodies decide to change their branding, upon release Twitter explodes with cries of “how much”, “my mum could have done better” and “I’d do it for…

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In Brief
90%, branding, educate, explanation, fail, iceberg, infographic, logo, Twitter, underwater, unseen, wrong

City Logo Fail #2 – Menlo Park Spends $25k to keep its old logo

Kieran January 15, 2014January 16, 2014

UPDATED: Menlo Park is a well off town in the east of California, it was ranked in the top 15 US cities in CNN’s “Best Places for the Rich and Single” to live (Thanks Wikipedia). It’s…

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City Logo Fail
brand, branding, california, City, competition, council, councillors, fail, green, logo, public, tree, waste

Lots of space for Lovespace

Kieran November 19, 2013November 19, 2013

This ones just a lovely little solution for Lovespace, a London based box collection and storage company. Picking up on two things not particular to London but acute to the capital; small houses and too…

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Linked
black, branding, illustration, logo, lovespace, monochrome, space, video, white

Christ Church Derby Letterpress 2013

Kieran September 11, 2013September 11, 2013

New Logo design for a Derby City based Church.via Flickr http://flic.kr/p/eoeyyQ

Picture
branding, christchurchderby, church, churchmarketing, graphicdesign, logo, logocurious
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