The art nouveau curves of the numerals on Number 46 by Khrissie Farrands direct the curve of the text above creating a satisfying and simple mark befitting a fashion brand. Source: Branding + Packaging for Number46
Tag: fashion
New Calvin Klein logo – Type > Change Case > UPPERCASE
Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too. A collaboration between Calvin Kleins new creative director, Raf Simon and graphic designer Peter Saville, and I’m sure it’ll do the […]
Camila Font – A Didone Style Font
Heading once again down the inspiration route this week with the Camila font by Latinotype. We’ve had a few fashion brands recently pumping out the stylish but safe san-serif centred fonts (Daisy Grace and Sally Beauty). Camila could be another answer to a fashion brand, indeed it’s inspired by that most classic of brands, Coco-Chanel. A didone […]
Daisy Grace Holographic Branding
I enjoy super stripped back designs like this one for Swedish fashion brand Daisy Grace by Twenty Five Art House. It has some similarities to the Sally Beauty branding, both featuring strong serif typefaces front and centre. LL Brown I think in this case. Dispensing with any ornamentation, however (Sally Beauty featured a lipstick smear) the Daisy Grace […]