Well, the march of the flat design with geometric text continues as the Ubisoft logo, once a gradient happy, shiny early 2000’s swirl design, with a 2 colour replacement swirl with broken and abrupt terminals formed from very thick strokes. Accompanied by a geometric sans serif that takes a small twist by breaking the circle of the […]

There’s plenty to say about food delivery service Deliveroo’s new logo, but first I need to get my gittishness out of the way. I say that because it’s easy to sit at my desk and make derogatory comments about new logo designs (see AirBnB), become a smart-bum keyboard warrior quicker than you can say, well, Deliveroo. […]

This week, it really had to be FF Mark by FontFont, as featured on the new Mastercard logo. Geometric and really open, with 10 weights in all sorts of variations,  very comprehensive. I’m not sure it needs to be used on masses of block text, but it is ideal for logos. Go get: FF Mark® – […]

  Logomotion by TipoType I try in my font of the week posts to discover and share great fonts that I think will serve well within branding projects or super typefaces that are perhaps a little unknown and I’ve used myself recently. I’ve tended to steer towards more display type fonts with oodles of character because, […]