I really enjoy how this mark by Louise O’Kane for Women Making Art leans into the current trend for 70’s typography with a modernist geometric flavour. The extreme thick thin strokes of the letters are distilled to make 6 sharp shapes, staked together. I don’t mind that they are abstracted beyond complete recognition, they look great. […]
Tag: geometric
Yahoo! Logo – Marissa-Brand out, geometric sans in
Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric. Ir’s differently underwhelming, though the “y!” element yes have character and some panache. A switch to all lowercase from all […]
Ubisoft Logo – Smack a Swirl with an Ugly Stick
Well, the march of the flat design with geometric text continues as the Ubisoft logo, once a gradient happy, shiny early 2000’s swirl design, with a 2 colour replacement swirl with broken and abrupt terminals formed from very thick strokes. Accompanied by a geometric sans serif that takes a small twist by breaking the circle of the […]
New Tokyo Overseas Tourist Logo
I like the double Tokyo (it reminds me of the line, “so good they named it twice, and I love Japanese inks and geometric sans serifs), but the placement and size of the tag-line is odd, to say the least, and the introduction of the “stamp” utterly unnecessary and pretty much unhelpful. It all combines […]
Deliveroo Visual Identity – Up Yours
There’s plenty to say about food delivery service Deliveroo’s new logo, but first I need to get my gittishness out of the way. I say that because it’s easy to sit at my desk and make derogatory comments about new logo designs (see AirBnB), become a smart-bum keyboard warrior quicker than you can say, well, Deliveroo. […]
FF Mark
This week, it really had to be FF Mark by FontFont, as featured on the new Mastercard logo. Geometric and really open, with 10 weights in all sorts of variations, very comprehensive. I’m not sure it needs to be used on masses of block text, but it is ideal for logos. Go get: FF Mark® – […]
MasterCard
If you were in a magical design bubble where no company had any branding, and you started a new business, when it came to your own branding, you’d surely stumble upon a venn like overlapping of two circles pretty quickly. It’s a strong solution, easy to recognise and simple to reproduce. You could then start […]
Muller – Font of the Week #7
Muller by Font Fabric It’s tempting to make my font of the week posts all about fancy, pretty new fonts, the latest cool thing going. This week however it’s a font I’ve used for a client. It’s a carefully crafted geometric font with a full set of weights. Muller by Font Fabric comes with a […]
Logomotion – Font of the Week #6
Logomotion by TipoType I try in my font of the week posts to discover and share great fonts that I think will serve well within branding projects or super typefaces that are perhaps a little unknown and I’ve used myself recently. I’ve tended to steer towards more display type fonts with oodles of character because, […]