When they say “lets use a gradient on our logo”, you say “HOLD ON!” and show them this: For this, my friends is the 1 colour solution for Barclaycard’s “orange peel” globe logo. I spotted it on a banner advertising the Barclaycard Arena (which, following the trend for calling venues after sponsors, is the new name for […]

Thomas Cook, Britain’s oldest tour operator, has revealed a new logo, the sunny heart, and changed it’s tagline from “Don’t just book it. Thomas Cook it.” to “Let’s go.” Derbyshire-born Cook (1808-1892) began his travel company in 1841, 50 years before this brochure cover (below) was in use. http://www.logodesignlove.com/thomas-cook-logo-evolution

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