When they say “lets use a gradient on our logo”, you say “HOLD ON!” and show them this: For this, my friends is the 1 colour solution for Barclaycard’s “orange peel” globe logo. I spotted it on a banner advertising the Barclaycard Arena (which, following the trend for calling venues after sponsors, is the new name for […]

hin identity by L&CO + Hensley Partners created to link healthcare professionals and other academic and scientific communities. The blue-green gradient does say “science” in my mind (in a kind of alkali litmus test way) but much of the rest of the identity says “pipes computer game” if I’m being kind and “drain pipes” if I’m […]

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