An interesting identity with a unique goal by magneticNorth, who have been working with the BBC to develop the identity for a new project named CAPE (Creative a Positive Environment) which is a new diversity initiative that aims to raise awareness of the positive role neurodiversity can have in the workplace. Neurodiversity refers to a range […]
Tag: gradient
The Warwick University Logo and Loughborough University Logo Updates
UPDATE 28/04/2015 – The Loughborough Echo reports a University spokesperson saying that after “The strength of feeling around the change” the new logo they are “proposing that the roll-out of the new identity is paused at this point to allow us to take stock and to listen to concerns”. Update #2 15/09/2015 – Loughborough University have […]
What happens when you rely on gradients in a logo
When they say “lets use a gradient on our logo”, you say “HOLD ON!” and show them this: For this, my friends is the 1 colour solution for Barclaycard’s “orange peel” globe logo. I spotted it on a banner advertising the Barclaycard Arena (which, following the trend for calling venues after sponsors, is the new name for […]
Cembra MoneyBank – Press Play
We’ve seen a few bank updates around these parts what with Lloyds and TSB separating once more, allowing a refreshed TSB onto the high street and ensuring Lloyds provided us with a freshly drawn horse. This Swiss offshoot of GE is a brand new entrant into it’s market, a clean slate. It’s described as fresh, […]
Identity for Health Innovation South London
hin identity by L&CO + Hensley Partners created to link healthcare professionals and other academic and scientific communities. The blue-green gradient does say “science” in my mind (in a kind of alkali litmus test way) but much of the rest of the identity says “pipes computer game” if I’m being kind and “drain pipes” if I’m […]
