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European Southern Observatory Identity

Kieran August 31, 2016August 31, 2016

Finding an appropriate solution which is concentrated on the unique aspects of the entity your branding is usually the holy grail of identity design. The branding for a bank should ideally assure it’s customers that…

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Observed
black, Chile, dark, ESO, European Southern Observatory, Franklin Gothic, grey, Malwin Béla Hürkey, UV

Qvalis Visual Identity

Kieran July 13, 2016July 14, 2016

I’m never afraid to tell you that I love simple bold identities and Qvalis by  Larssen & Amaral keeps things super clean. A health & fitness brand, the Q balances on it’s decender like a yogic master. The…

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Observed
copenhagen, denmark, fitness, grey, icon, peace, pink, simple Q, sport

Distrito Films Branding

Kieran July 6, 2016July 6, 2016

This identity for Distrito Films by Anagrama oozes class to me. Again quality papers printed and debossed with subtle lines and shapes which reflect video calibration patterns all topped off with a hint of “live recording” red. I think…

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Observed
black, debossed, film, futura, gold, grey, mexico, video, white

Forever Hope Foundation charity branding

Kieran July 5, 2016

Very much to like about this one by Branch, the monogram is fabulous and the grey/white stationary floats my boat (though I’m not sure where the spirographs come from). The fineness of the monogram line…

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Observed
charity, circular, grey, hope, logo, monogram, spirograph, white

Enter the Dragon – Mille Cymru Cycling Logo

Kieran September 26, 2014September 26, 2014

Mille Cymru is a 1000km cycle event across the length and breadth of Wales. Cyclists visit the 3 Welsh coasts climb over 15,000m – all within just 75 hours. Visiting many of Wales’ most spectacular vistas along it’s challenging routes. One…

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Designed by Me
bike, black, cycling, dragon, green, grey, logo, medal, mille cymru, red, wales

A Star – Amarillo selects a new logo

Kieran January 27, 2014January 27, 2014 1 Comment

A Tale of Logo Woe   Should you have missed the start to Amalillo’s tale of logo woe here’s the short version: Texan city Amarillo were looking to update their branding efforts and launched with…

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City Logo Fail
amarillo, america, City, emaar, fail, grey, logo, stolen, texas, tyler mitchell, usa, yellow

Iowa Department of Transport Logo can’t see the road for the asphalt

Kieran January 8, 2014August 8, 2016

When you’re short $215 million a year for road infrastructure repairs asking the public to swallow a rebranding exercise that you cost at $100,000 is a tricky task. But that didn’t deter the Iowa Department…

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Rant, Reviewed
asphalt, DOT, grey, Iowa, logo, red, road, swoosh, Transport, uninspired, usa
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