Finding an appropriate solution which is concentrated on the unique aspects of the entity your branding is usually the holy grail of identity design. The branding for a bank should ideally assure it’s customers that said bank is a reliable place to store their money. For an energy drink, you’d expect something with more playfulness […]
Tag: grey
Qvalis Visual Identity
I’m never afraid to tell you that I love simple bold identities and Qvalis by Larssen & Amaral keeps things super clean. A health & fitness brand, the Q balances on it’s decender like a yogic master. The name is generously spaced, leaving it feeling super fresh and the combo of the peachy-pink and grey suits it down […]
Distrito Films Branding
This identity for Distrito Films by Anagrama oozes class to me. Again quality papers printed and debossed with subtle lines and shapes which reflect video calibration patterns all topped off with a hint of “live recording” red. I think the text is Futura (Heavy?), which is good for me though the “S’s” always seem too squashed, especially with an […]
Forever Hope Foundation charity branding
Very much to like about this one by Branch, the monogram is fabulous and the grey/white stationary floats my boat (though I’m not sure where the spirographs come from). The fineness of the monogram line against the thickness of the Circular text is a little jarring, but not hateful. The photography is spot on. Consultancy […]
Enter the Dragon – Mille Cymru Cycling Logo
Mille Cymru is a 1000km cycle event across the length and breadth of Wales. Cyclists visit the 3 Welsh coasts climb over 15,000m – all within just 75 hours. Visiting many of Wales’ most spectacular vistas along it’s challenging routes. One of very few 1000km+ Audax events, the Mille Cymru organisational team were looking to improve the branding of this prestigious […]
A Star – Amarillo selects a new logo
A Tale of Logo Woe Should you have missed the start to Amalillo’s tale of logo woe here’s the short version: Texan city Amarillo were looking to update their branding efforts and launched with no little ceremony a new logo. Trouble was that someone in house stole the logo of a Dubai property company, […]
Iowa Department of Transport Logo can’t see the road for the asphalt
When you’re short $215 million a year for road infrastructure repairs asking the public to swallow a rebranding exercise that you cost at $100,000 is a tricky task. But that didn’t deter the Iowa Department of Transport (Iowa DOT) who earlier this week revealed a new logo and put that $100K price over 5 years […]