Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric. Ir’s differently underwhelming, though the “y!” element yes have character and some panache. A switch to all lowercase from all […]
Tag: logo
Coquitlam spends $5,000 on a tourism logo that won’t be used
If you’re going to identify that you don’t need a new logo for the promotion of tourism in your city, do it before you spend $5,000 on designing one. I’ve no idea what type of place Coquitlam (a city in British Columbia, Canada.) is, and the Art Nouveau style french café sign lettering is by Array […]
Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]
I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!
Rejected Port Arthur City Logo wins Award!
A most excellent tale from Port Arthur, Texas, on a busy day for Texan logo news… Back in 2016, the city launched a new logo to replace their crazy sun/water boat 70’s thing. It was however rejected, but adopted by the local chamber of commerce. It’s now won an award in it’s new role. Brilliant. […]
Bellaire Logo’s a no-go…
The always tricky “city identity’ dragon raises it’s head in Bellaire Texas, who adopted most of a rebrand, drafted by Design by Principle, but not the logo, leaving them with the old, weird, illustrative city seal featuring a family of alien like figures. Source: Bellaire adopts typography, throws out proposed logo – San Antonio […]
Choose your favorite logo for a new Mexican Airport. Only 1044 options…
With shades of the Everett Logo Contest, the government of Mexico is looking for a new Mexico City airport logo and is offering $4,000 for the winner of its open competition (with rights granted on all submissions so I understand). The entries, all 1044 of them are somewhat underwhelming. I’m sure there’s a gem to be […]
New Tokyo Overseas Tourist Logo
I like the double Tokyo (it reminds me of the line, “so good they named it twice, and I love Japanese inks and geometric sans serifs), but the placement and size of the tag-line is odd, to say the least, and the introduction of the “stamp” utterly unnecessary and pretty much unhelpful. It all combines […]
New Calvin Klein logo – Type > Change Case > UPPERCASE
Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too. A collaboration between Calvin Kleins new creative director, Raf Simon and graphic designer Peter Saville, and I’m sure it’ll do the […]
Mozilla Open Design – Final 4
Are you keeping an eye on Mozilla’s “Open Design” project, where the web firm attempt to use an open source model, in combination with design firm Johson Banks, to develop a new logo. The ‘open source’ has generally been centred on the original ideas segment before evolving into a feedback/giant focus group. Four ideas remain, seen […]
Just Eat Rebrand
Hot on the heels of Deliveroo, takeaway app Just Eat have launched a rebrand of their own. Just Eat are an intermediary between the customer and the takeaway, via the web or a mobile app consumers can discover and order food from a range of local takeaways in their area. In my graphic design day […]
Adama | Anagrama
Always a sucker for simplicity, this branding for Canadian fancy skincare company Adama by Anagrama is looking good. I really like the herb illustration, the hints of gold and the logo type is a refreshing choice, it has character and style, it’s distinctive when looked at alongside other high-end skincare brands who recently seem to play […]
CAPE Neurodiversity Branding
An interesting identity with a unique goal by magneticNorth, who have been working with the BBC to develop the identity for a new project named CAPE (Creative a Positive Environment) which is a new diversity initiative that aims to raise awareness of the positive role neurodiversity can have in the workplace. Neurodiversity refers to a range […]
Daisy Grace Holographic Branding
I enjoy super stripped back designs like this one for Swedish fashion brand Daisy Grace by Twenty Five Art House. It has some similarities to the Sally Beauty branding, both featuring strong serif typefaces front and centre. LL Brown I think in this case. Dispensing with any ornamentation, however (Sally Beauty featured a lipstick smear) the Daisy Grace […]
University of Suffolk Logo and Branding
The University of Suffolk is an educational institution located in the English county of Suffolk which was, prior to August 2016, formerly known as University Campus Suffolk(UCS). UCS was granted Taught Degree Awarding Powers by the Quality Assurance Agency for Higher Education in November 2015, and in May 2016 it was awarded University status by the Privy Council. As a consequence of this, UCS was […]
Royal Sutton Coldfield Logo Design
Regular readers (both of them) will know by now I’m a sucker for a story about small provincial town logos. On one hand, I think it’s great that local councillors put value in design, on the other hand, the results can often be underwhelming and the creative process involved often questionable. The Royal Town of Sutton Coldfield […]
ADI Awards – Geometry and Typographic Car Crashes
Here’s a bright and bold identity for the biannual product design focussed ADI Awards. With 3 categories, product design, student work and a more abstract cultural work the awards have been given since 1961 and are describes as “an important channel for promotion and a valuable platform for public recognition for designers and companies in […]
Southwark Council’s £7,000 logo redraw
I regularly argue that councils and municipals need to invest in branding. I wrote an article explaining a few reasons “Why that new municipal council logo isn’t a waste of taxpayer money” and I stand by the points I make in that article. I also understand why it’s such a hard sell, especially in austerity times. Councils do […]
Why the Beijing 2022 Olympic Logo might be Awful
To create an Olympic logo is surely a designers dream job? One to be approached with both excitement and maybe a dash of fear! As a piece of design, it’ll be seen by hundreds of millions of people all across the globe, any designer would relish such visibility for their work, perhaps not solely for […]
9th Berlin Biennale
As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat poisonous? Is Iraq a country? Is France a democracy? Do I like Shakira? Am I suffering from depression? Are we […]
How to Name a Shopping Centre
Back in the heady days of 2012, when the UK austerity mandate was really starting to bite, Stoke-on-Trent City Council and Realis Estates began work on a plan for a new retail and leisure development in the space of the replaced bus station in Hanley (the city centre of Stoke-on-Trent). Designs were submitted, plans begun, but […]
Van Bert Lettering
Not especially new this one, but whilst poking about the work of Studio Laucke Siebein this bold simple design for cabinet maker Van Bert stood out. It’s little more than some nicely customised lettering, used really big. It has a Charles Rennie Macintosh feel but much more contemporary and not a pastiche of the artists overused lettering […]
MasterCard
If you were in a magical design bubble where no company had any branding, and you started a new business, when it came to your own branding, you’d surely stumble upon a venn like overlapping of two circles pretty quickly. It’s a strong solution, easy to recognise and simple to reproduce. You could then start […]
Bistroteket Stencil Logo-type
Great stencil friendly typographical solution for Bistroteket, created the people of 25AH. Good enough to be used liberally on the premises and then used with care on the supporting materials. Colour palette is fab and the photography is spot on too. If I had to complain, it would be the secondary font and it’s application is perhaps a little inelegant, especially on […]
Hicks embossed logo
I’m a sucker for simple identities embossed onto quality papers, which is what Mexican agency Face have done for Hicks. Bravo. Source: Hicks on Behance