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Yahoo! Logo – Marissa-Brand out, geometric sans in

Kieran September 24, 2019September 24, 2019
Yahoo! Logo 2019

Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric….

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In Brief
bold, branding, geometric, logo, news, pentagram, purple, sans serif, search, yahoo

Coquitlam spends $5,000 on a tourism logo that won’t be used

Kieran March 22, 2018
Coquitlam logos

If you’re going to identify that you don’t need a new logo for the promotion of tourism in your city, do it before you spend $5,000 on designing one. I’ve no idea what type of…

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City Logo Fail
art nouveau, cafe, canada, city logo fail, coquitlam, french, green, logo, pacific

Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]

Kieran March 21, 2018March 21, 2018
UK Parliament Logo

I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!

Reviewed, Video
brand, branding, Houses of Parliament, logo, mint, Parliament, portcullis, purple, review, UK, United Kingdom, video

Rejected Port Arthur City Logo wins Award!

Kieran March 8, 2018March 8, 2018

A most excellent tale from Port Arthur, Texas, on a busy day for Texan logo news… Back in 2016, the city launched a new logo to replace their crazy sun/water boat 70’s thing. It was…

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City Logo Fail
award, boat, city logo fail, colour, design, logo, oil well, palm, pelican, rejected, texas, train

Bellaire Logo’s a no-go…

Kieran March 8, 2018
Existing Bellaire, Texas Logo

The always tricky “city identity’ dragon raises it’s head in Bellaire Texas, who adopted most of a rebrand, drafted by Design by Principle, but not the logo, leaving them with the old, weird, illustrative city…

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City Logo Fail
alien, bellaire, brand, city logo fail, desing, green, leaf, logo, texas

Choose your favorite logo for a new Mexican Airport. Only 1044 options…

Kieran May 17, 2017
Logo Contents Fail

With shades of the Everett Logo Contest, the government of Mexico is looking for a new Mexico City airport logo and is offering $4,000 for the winner of its open competition (with rights granted on all…

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City Logo Fail, Rant
Airport, city logo fail, contest, fail, Flight, logo, mexico, mexico city, Spec Work

New Tokyo Overseas Tourist Logo

Kieran May 9, 2017May 9, 2017

I like the double Tokyo (it reminds me of the line, “so good they named it twice, and I love Japanese inks and geometric sans serifs), but the placement and size of the tag-line is…

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Linked
black, blue, geometric, ink, japan, logo, new, old, sans, stamp, tokyo, tourist

New Calvin Klein logo – Type > Change Case > UPPERCASE

Kieran February 6, 2017February 6, 2017
New Calvin Klein Logo 2017

Fashion heavyweights Calvin Klein revealed a new logo via Instagram the other day. It’s an all uppercase design, with somewhat less tall characters than the previous design, and less pointy. It’s pleasingly kerned too. A…

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Observed
black, calvin klein, CK, fashion, logo, Peter Saville, Raf Simon, type, type mark, white

Mozilla Open Design – Final 4

Kieran September 19, 2016September 19, 2016

Are you keeping an eye on Mozilla’s “Open Design” project, where the web firm attempt to use an open source model, in combination with design firm Johson Banks, to develop a new logo. The ‘open…

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Linked
burst, dino, flame, johnson banks, logo, mozilla, open source, protocol

Just Eat Rebrand

Kieran September 15, 2016September 15, 2016

Hot on the heels of Deliveroo, takeaway app Just Eat have launched a rebrand of their own. Just Eat are an intermediary between the customer and the takeaway, via the web or a mobile app…

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Observed
colour, just eat, logo, rainbow, red, restaurant, sans serif, sunburst, takeaway, venturethree

Adama | Anagrama

Kieran September 13, 2016September 13, 2016

Always a sucker for simplicity, this branding for Canadian fancy skincare company Adama by Anagrama is looking good. I really like the herb illustration, the hints of gold and the logo type is a refreshing…

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In Brief
adama, anagrama, black, canada, face, gold, logo, skincare, white

CAPE Neurodiversity Branding

Kieran August 26, 2016August 26, 2016

An interesting identity with a unique goal by magneticNorth, who have been working with the BBC to develop the identity for a new project named CAPE (Creative a Positive Environment) which is a new diversity…

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Linked, Observed
ADHD, autism, bbc, dyslexia, dyspraxia, flat, gradient, logo, magnetic north, manchester, neurological

Daisy Grace Holographic Branding

Kieran August 25, 2016August 25, 2016

I enjoy super stripped back designs like this one for Swedish fashion brand Daisy Grace by Twenty Five Art House. It has some similarities to the Sally Beauty branding, both featuring strong serif typefaces front and centre….

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Linked, Observed
25ah, daisy grace, fashion, holographic, ll brown, logo, sweden, typography

University of Suffolk Logo and Branding

Kieran August 24, 2016August 24, 2016
University of Suffolk Logo Update

The University of Suffolk is an educational institution located in the English county of Suffolk which was, prior to August 2016, formerly known as University Campus Suffolk(UCS). UCS was granted Taught Degree Awarding Powers by the Quality Assurance Agency for Higher Education in November…

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Linked, Observed
black, ipswich, logo, suffolk, university, white, yellow

Royal Sutton Coldfield Logo Design

Kieran August 10, 2016August 10, 2016

Regular readers (both of them) will know by now I’m a sucker for a story about small provincial town logos. On one hand, I think it’s great that local councillors put value in design, on the…

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Reviewed
birmingham, content, councillor, logo, mayor, Rose, stag, sutton coldfield, tree

ADI Awards – Geometry and Typographic Car Crashes

Kieran August 8, 2016August 8, 2016

Here’s a bright and bold identity for the biannual product design focussed ADI Awards. With 3 categories, product design, student work and a more abstract cultural work the awards have been given since 1961 and…

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Observed
adi, awards, brand, culture, font, futura, logo, medal, spain, TwoPoints, years

Southwark Council’s £7,000 logo redraw

Kieran August 4, 2016

I regularly argue that councils and municipals need to invest in branding. I wrote an article explaining a few reasons “Why that new municipal council logo isn’t a waste of taxpayer money” and I stand by the…

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City Logo Fail, Rant
brand, guidelines, logo, london, metro, newspaper, photoshop, redraw, southwark, warrior

Why the Beijing 2022 Olympic Logo might be Awful

Kieran August 2, 2016August 2, 2016

To create an Olympic logo is surely a designers dream job? One to be approached with both excitement and maybe a dash of fear! As a piece of design, it’ll be seen by hundreds of…

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Rant
2022, beijing, committee, competition, contest, dream, event, games, logo, olympic, spec, speculative, sport

9th Berlin Biennale

Kieran August 1, 2016August 1, 2016

As you’d expect from an international arts festival, the introduction is packed with plenty of indescipherable copy. Stick with it though as fortunately, the branding is really strong: “Is Donald Trump going to be president? Is wheat…

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Observed
art, berlin, blue, branding, germany, helvetica, logo, neue haas grotesk

How to Name a Shopping Centre

Kieran July 22, 2016July 22, 2016 1 Comment

Back in the heady days of 2012, when the UK austerity mandate was really starting to bite, Stoke-on-Trent City Council  and Realis Estates began work on a plan for a new retail and leisure development in…

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City Logo Fail, Rant
city sentral, eastwood, hanley, logo, rectory, sentinel, stoke, stoke-on-trent, unity walk, vote

Van Bert Lettering

Kieran July 21, 2016July 21, 2016

Not especially new this one, but whilst poking about the work of Studio Laucke Siebein this bold simple design for cabinet maker Van Bert stood out. It’s little more than some nicely customised lettering, used really big….

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Observed
black, cabinet, lettering, logo, mackintosh, Studio Laucke Siebein, white, wood

MasterCard

Kieran July 15, 2016July 15, 2016

If you were in a magical design bubble where no company had any branding, and you started a new business, when it came to your own branding, you’d surely stumble upon a venn like overlapping…

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Reviewed
credit card, ff mark, FontFont, geometric, logo, logomark, mastercard, masterpass, neville brody, orange, pentagram, red, yellow

Bistroteket Stencil Logo-type

Kieran July 8, 2016
Bistroteket Logo

Great stencil friendly typographical solution for Bistroteket, created the people of 25AH. Good enough to be used liberally on the premises and then used with care on the supporting materials. Colour palette is fab and the photography is spot on too….

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Observed
bistro, bistroteket, blue, brown, font, food, logo, logotype, stencil, white

Hicks embossed logo

Kieran July 6, 2016July 6, 2016

I’m a sucker for simple identities embossed onto quality papers, which is what Mexican agency Face have done for Hicks. Bravo.   Source: Hicks on Behance

Observed
capital, embossed, logo, paper, sans serif, simple

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