There’s two things Cosmo Jameson, creator of this project for media network PHD Media spotted. First, when set in a unicase format pHd can be rotated to read the same forwards and backwards. Second, stretching the crossbar of an “aitch” (is H the only letter you can spell out in the English language?) creates a […]
Yahoo! Logo – Marissa-Brand out, geometric sans in
Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer. It was underwhelming. A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric. Ir’s differently underwhelming, though the “y!” element yes have character and some panache. A switch to all lowercase from all […]
Tax payers spend £50,000 on UK Parliament Logo – which is OK… [VIDEO]
I’ve created a video review of the UK Parliament rebrand by SomeOne. They’ve puckered up £50k to do it. Is that worthwhile? Watch me mumble through my opinion!
NatWest with boxes and gradients
Natwest have gone and turned their pointy arrows back a retro notch and updated their logo with a blast from the 1960’s (following CO-OP‘s lead). It’s all very accomplished, though the gradient’s not quite as exciting as the 60’s original, and they also abandon it for all the supporting materials, with things such as icons and […]
Loughborough University updates it’s logo. Again.
There seems to be a tension in the university branding world, between the wish to look cool and desirable to new students, luring them in with the promise of a great experience whilst studying and the need to be seen as a serious learning institution. And the two goals seem to flip almost instantly for students some time […]
Coffee House London : How Does One Take Ones Coffee?
I guess like most folks, I’m pretty used to seeing new coffee shops pop up across my local city (Derby), both the big boys and independents. There tend to be 2 stylisic angles they take either uber modern (Starbuck esq) or niche and Italian (more Nero). It’s great to see then that outside of the […]
Good designs for Good Design
There’s a tough brief for you, “Create an identity and website for a site called Good Design”. Fortunately Patrick Fry have done the job and developed this stencil based ident and website for the site which promotes sustainable and socially responsible design. Of the materials produced I think the GD monogram is my fave, paired […]
Moscow Zoo – are squirrels rare in Russia?
I love a squirrel. But at no point have I been to a zoo and rushed to see the Squirrels. Or the Pheasant or Pelican. The Dolphin maybe. Why the design team behind Moscow Zoo’s updated 150th anniversary identity thought placing some rather mundane animals front and centre was a great idea I haven’t the […]
New logo: Melbourne Festival
The new logo and identity for the Melbourne Festival takes its inspiration from local street layouts which sit on a 20° angle to the surrounding streets. I do like a jaunty angled logo and jaunty angled design elements in general so thumbs up. The angle give the whole design a cohesive feel without the elements […]