A fascinating rebrand by North American football league Major League Soccer sees the typical american sports association logo listed for something strikingly European. Created in line with lots of changes to the league such as new clubs and stadiums, gone is the footy boot (cleat) and ball and welcome to a shield and stars! The […]
Tag: rebrand
British Gas Logo
This popped up on Creative Review. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency. I don’t really have a problem with that, there are surely plenty of talented creative types who can do this kind […]
Airbus Group – 200BC Rome called, they want their chisels back
Airbus, the European (but really global) aircraft maker is putting out some pretty big planes these days, in the form of the Airbus 380, with its large capacity, fuel efficient and abnormally quiet design (plus with options to mount the excellent and local to me Rolls Royce Trent 900 engine). Parent company EADS (European Aeronautic Defence […]