“The new brand is for the CVB, but it’s also for North Little Rock as a destination,” said Bob Major, North Little Rock CVB President and CEO. “We wanted it to be something that all of our tourism partners, community members and locals could embrace as their own. Our partners were very generous with their […]
Tag: smile
All Smiles for new Logitech Logo
Swiss electronics firm Logitech switches out it’s confused eye with a teal splurge thing for a clean word mark with a smile. Wired discusses Logitechs CEO Bracken Darrell move from design focussed Braun to engineering focused Logitech in 2012 and how this began Logitechs move from making great PC mice (selling it’s BILLIONTH in 2008) to […]
Copenhagen children’s library logo or why local councils should invest in branding
Creating a logo for a library often turns into a children’s community project, where the results of a school based competition result in a well meaning and serviceable logo that has that “can’t be criticised because it was done by a kid” kinda feel. With 600 libraries closing in the UK since 2009 and another […]