“The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.” Source: Aldi rebrands to appear more “contemporary” – Design Week
Tag: supermarket
Morrisons’ wine packaging – looks cheap, affordable and posh
The good people of Elmwood have rustled up some new packaging for UK #4 supermarket Morrisons. I’ve a love hate relationship with our local Morrisons in that it’s something of a “northern” brand, so I like it, but it also has this theme where it pretends its bakeries and butchers are packed with local high street […]