I enjoy super stripped back designs like this one for Swedish fashion brand Daisy Grace by Twenty Five Art House. It has some similarities to the Sally Beauty branding, both featuring strong serif typefaces front and centre. LL Brown I think in this case. Dispensing with any ornamentation, however (Sally Beauty featured a lipstick smear) the Daisy Grace […]
Tag: sweden
Brand Sweden – Nordic Minimalism
Branding a country is a difficult prospect, opinions on what countries stand for usually based on their own regional stereotypes, Belgium for example to me in the UK tends to be seen as dull and boring where as in Germany, Belgium takes on the role that Ireland does to the British, the butt of many […]
Festival UxU logo
Bright and fun, the Festival UxU logo feels more Eastern European than Swedish in application to my mind. I’m most keen on what they’ve done pointing the whole world to Umeå in the map graphic below. Oh and Bjork. Umeå is the European Capital of Culture for 2014. Umeå will treat audiences and visitors from all around Europe […]
New logo: Kanal 11
I like the lively punk almost psychedelic feel and the simplicity. Kanal 11 is a Swedish television channel. Formerly known as TV11, it was acquired to Discovery Communications last spring. On October 1, it was relaunched under a new name to align it with the company’s other Swedish entertainment channels, Kanal 5 and Kanal […]