This week, keeping things tied in by featuring fonts from logos we’ve looked at during the week, it’s the excellent Neue Hass Grotesk, as seen on the branding for the 9th Berlin Biennale . It’s a Swiss neo-grotesque and during its lifetime it was rebranded as Helvetica. Yes, that Helvetica. The two fonts have taken different […]
Tag: swiss
All Smiles for new Logitech Logo
Swiss electronics firm Logitech switches out it’s confused eye with a teal splurge thing for a clean word mark with a smile. Wired discusses Logitechs CEO Bracken Darrell move from design focussed Braun to engineering focused Logitech in 2012 and how this began Logitechs move from making great PC mice (selling it’s BILLIONTH in 2008) to […]