“The new brand is for the CVB, but it’s also for North Little Rock as a destination,” said Bob Major, North Little Rock CVB President and CEO. “We wanted it to be something that all of our tourism partners, community members and locals could embrace as their own. Our partners were very generous with their time and honesty during the six-month branding process, sharing their thoughts about how to describe North Little Rock’s personality. Their descriptive phrases were the motivation behind the creative. It’s

Source: North Little Rock launches new brand logo in hopes of increasing visitors – Talk Business & Politics