In Brief, pointing you towards worthwhile logo and branding articles from across the web.
Jens Lundgaard of Brandworkz with some good thoughts on charity rebranding, read the original article on Design Week – Branding »
Dave of Pleasant Family Shopping looks at a time in JCPenney’s life when it was just Penney’s and had a funky “P”. Read When it was Penney’s.
Because they couldn’t use ESSO, EXXON was born with help from Raymond Loewy, via LogoDesignLove.