In Brief – Charities, Penney’s & EXXON


In Brief, pointing you towards worthwhile logo and branding articles from across the web.


Jens Lundgaard of Brandworkz with some good thoughts on charity rebranding, read the original article on Design Week – Branding »


Dave of Pleasant Family Shopping looks at a time in JCPenney’s life when it was just Penney’s and had a funky “P”. Read When it was Penney’s.


Because they couldn’t use ESSO, EXXON was born with help from Raymond Loewy, via LogoDesignLove.


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