Back to the Future – Carl Hansen & Søn

The new / old CHS logo

A fantastic move by Danish design brand Carl Hansen & Søn who’ve chosen to reintroduce a logo originally created by designer Hans J. Wegner for the 100th anniversary of his birth.

They dropped it in the 80’s for a bland blue square with a C and a line.

The original Wegner logo is a nicely drawn monogram with plenty of craft. I’d be tempted to drop the partial white circle lines filling in the gaps, but it’s not a killer.

A good move by Carl Hansen & Søn.

The replaced logo
The replaced logo

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Kieran Harrod is a freelance designer based in the United Kingdom. more…


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Submit a Designs for Review

I’d be delighted to receive your recommendations for brands and logos to review. All submissions should provide a link to a portfolio page or case study with multiple images. The more information you can provide, the more likely a brand will be reviewed.

Only real projects will be reviewed, please don’t link to concept logos or proposed rebrands.

Submission does not guarantee a review. Size, quality and other subjective factors all play into what might be reviewed.

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