St. Petersberg agency Science have put together this fabulous identity for Pech.ru, sellers of all things warming in Russian homes.

Centred around illustrated stoves and fireplaces, with designs good enough to have as a print on my office wall. Produced in just 2 colours, a peachy red and brown, they look outstanding.

The logo itself takes a back seat, it’s just a small flame as a dot in the .ru domain, but that’s a good thing as it allows the stackable variable illustrations to stand to the fore.

Oh and match boxes.

So good.

Source: Pech.ru – Store Selling Fireplaces, Boilers, and Chimneys