This work by Ben van den Bosch is doing a lot with 2 tone images in green and navy, something just clicks with using a very simple “hu” letter combo that I guess we’ve all tried in the past, but works well thanks to the context of connect-ability and flexible electric cables.

I wonder if the encompassing circle could have been complete, my eye is trying to work out why there’s a “C” there somewhere? Just a niggle.

Municipalities Nijmegen and Arnhem started an Interreg project bringing (electric) Mobility as a Service to both cities. We were able to be part of the 2 year during pilot. During these years I was part of the team that was responsible for the branding of the project.Starting with the brandname we went on to create the brandstrategy, visual identity, website and loads of other things.

Source: eHUB – Branding on Behance