Bright and fun, the Festival UxU logo feels more Eastern European than Swedish in application to my mind. I’m most keen on what they’ve done pointing the whole world to Umeå in the map graphic below.
Oh and Bjork.
Umeå is the European Capital of Culture for 2014. Umeå will treat audiences and visitors from all around Europe to a year of innovating cultural programming. Festival U x U is an open-source music festival set to take place in Umeå as part of that programming.
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