A minimal design for the 2014 Grand National Logo by Loaf that’s a little hipsterish alone but the whole identity stands out when accompanied by some wonderful monochrome photography.

It’s all pretty moot though, because of the need to stick the sponsors logo across the top “Crabbies”. Ugh.

Harnessing the drama and atmosphere of the world’s favourite horse racing spectacle, our bold campaign centres around the concept ‘The Grandest Show, The Greatest Drama’.

Discovered on Design Week – Branding »