Proxima Rebrand

New identity for Proxima by The Allotment. I’m struggling with this ident, the supporting illustrations and videos make me very uncomfortable, I don’t enjoy looking at them. The actual “Proxima” lettering is nothing on it’s own, the whole solution is entwined with the orange and blue drawings.

There’s a richness to it all, it looks like a quality service, the illustrations are finely crafted, but OH MY EYES HURT!

Go and have a look, there’s loads on the Allotment website.

Working with Scott Perry, a copy writer, we developed a new proposition for Proxima which cut through the complexity of their offer and created a new ownable business offer called ‘Catalytic Thinking’.


Found on Design Week – Branding »



About is a website sharing opinion on logo design and branding.

Kieran Harrod is a freelance designer based in the United Kingdom. more…


If you’d like to support, you can consider buying your fonts at using the referral link.


© All 2021 All rights reserved. A site by Kieran Harrod Design

Submit a Designs for Review

I’d be delighted to receive your recommendations for brands and logos to review. All submissions should provide a link to a portfolio page or case study with multiple images. The more information you can provide, the more likely a brand will be reviewed.

Only real projects will be reviewed, please don’t link to concept logos or proposed rebrands.

Submission does not guarantee a review. Size, quality and other subjective factors all play into what might be reviewed.

Stay up-to-date, subscribe to on YouTube