You expect your big financial institutions to look like big financial institutions and that's exactly what you get with the new IRB Brazil RE identity.

They've taken a round about route to get to the green and gold colour scheme (with green and yellow the default Brazil colours) pleasingly the shades are strong and reinforce the 'safe and secure' insurance message.

There's no softness to the logo hut a little is introduced to the accompanying imagery with forests and skies and so forth, but it remains pretty corporate smart throughout.

And whatever you think to privatisation, its done wonders for this brand, just look at what went before!

Instituto de Resseguros do Brasil, marketed as IRB Brasil RE, is a Brazilian institution that offers reinsurance ("insurance for insurance companies"). Once a partly state-owned enterprise, it was recently privatised, but retains a strong position in its home market, in addition to activities in other parts of Latin America and Africa. Last month, it launched a new corporate identity, created by a Brazilian agency called Crama Design Estratégico

Read the original article on The Branding Source »