Yahoo! trumpeted a new logo back in 2013, designed alongside then CEO Marissa Mayer.

It was underwhelming.

A new design appears courtesy of Pentagram, which follows the seemly endless trend of the bold sans geometric. Ir’s differently underwhelming, though the “y!” element yes have character and some panache. A switch to all lowercase from all caps is typical, but looks smart, as does the balance of the “y” descender with the “!”.

The purple is brighter and there’s no chisel effect. The demise of both is good.