Identity for Health Innovation South London

HIN

hin identity by L&CO + Hensley Partners created to link healthcare professionals and other academic and scientific communities. The blue-green gradient does say “science” in my mind (in a kind of alkali litmus test way) but much of the rest of the identity says “pipes computer game” if I’m being kind and “drain pipes” if I’m not.

Look it’s clean and corporate overall, but maybe a little clinical. But then punning clinical was perhaps the key word.

Health Innovation Network South London is one of 15 new Government-backed Academic Health and Science Network regions.

 

Read the original article on Design Week – Branding »

HIN

HIN