I’m a sucker for icons you see, which are wonderfully crafted here, and pink biros it seems.
Starting from the core business and brand strategy, here at Werklig we were inspired by the essence and basic needs of office work and the aesthetics of the classic office environment.
With such masterpieces as the Bic Cristal from the late 50’s (also known as the Bic pen), pink and yellow Post-it notes, Stabilo Boss highlighter pen and checked paper blocks, we designed a brand identity with a strong link to the traditional office environment with a minimalist scandinavian twist. The chosen colour scheme, shapes and materials reflect this strongly.
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