Pretty much every little bird logo must now be seen through the eyes of the Twitter logo and avoiding aping this monolith of brand can be tricky.

The Perch logo manages to do this well, it’s little branch is cute and although the bird itself isn’t that elegant the overall look is smart, the stationary, lovely.

Such a beautifully simple logo that has managed to steer, somehow, from the cliche, whilst still being literal, but not in a way that is at all bland, boring or dull, and that is hard hard to do.

Found via logostack and the portfolio piece by Rubber Design is over here.