The Marmalade Pantry Branding

A tasty bit of branding for a Tuesday post Bank Holiday. The Marmalade Pantry is a small chain of 3 outlets in Singapore. Alongside the opening of a new bistro in the Oasia Hostel, Bravo has created a new identity for the brand.

With some delicious colour combinations and a smart olive branch illustration, the whole thing looks completely edible. The logo itself; let’s call it a brand mark (because Bravo do, and it’s text based) is set in a Didot (Bold of some description), the dip at the top of the ascender in the lowercase “t” gives it away. Didot always feels very upright, and it’s a nice coincidence as I recommended a modern font, Camila, last Friday that is in the same vein as Didot.

The text looks really fabulous on everything it’s applied to, from the uniforms to the menus. They seem to add in this small olive stamp mark onto it all, which I could leave off, the mark is nice enough but it’s not the pinnacle of olive icons, it could be grapes, and pales beside the watercolour style painting seen elsewhere.

Bar that niggle, I like this a great deal.

eb22aa41978917.57bc32170c1c72abc0041978917.57bc372369404 7b7bd641978917.57bc32170c7c5 64e74341978917.57bc34260a80b1df9cb41978917.57bc1dff45085 97e09041978917.57bc32170de5b 917d8241978917.57bc4a4219aa9 b6416e41978917.57bc1dff43080 df324141978917.57bc1bd976344 e0772341978917.57bc32170d6b6

Source: Bravo

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Kieran Harrod is a freelance designer based in the United Kingdom. more…


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