I worked on a branding project down in Walthamstowe just as lockdown kicked in, it had a sprinkle of William Morris as inspiration (we even did some community lino printing) so this one peaked my interest when it hit my feed.
Created by Arthur Stovell of mondial it mostly eschews the heavy pattern most famously linked with Morris, for a typographical solution aligning the uppercase “i’s” to form a route like element.
It’s at it’s best in my opinion when the i dash graphic is used to form patterns, which look striking in the 2 colour black on neon yellow applications.
William Morris Design Line
