There’s two things Cosmo Jameson, creator of this project for media network PHD Media spotted. First, when set in a unicase format pHd can be rotated to read the same forwards and backwards. Second, stretching the crossbar of an “aitch” (is H the only letter you can spell out in the English language?) creates a visual “leap” that matches the tagline “Make the Leap”. I created a project a short while ago playing with the crossbar on an H myself.
Both of these discoveries are well implemented in the final solution which, with its mint, navy and purple colour scheme is well resolved and looks good.
Source: PHD Media on Behance